About us

Who We Are

SAM O’SULLIVAN® LTD is a luxury, contemporary menswear brand aiming to change our relationship with fashion consumption; without compromising quality. Our core values are pivoted on sustainability, providing an honest foundation and environment to develop ideas and implement decisions that will establish our brand, positioning it on the right side of fashion history. These values permeate our most recent collection and will continue to form the base for all future work.

What our future looks like

The future of SAM O’SULLIVAN® LTD is to expand our collections to accessories and womenswear whilst simultaneously innovating and contributing to the industry’s positive corporate social responsibility.

Our Designer

Our Designer, Sam O’Sullivan has worked under several fashion houses, with collections featured across publications such as GQ, Vogue and Elle Magazine.

Who is it for?

This collection is for someone who is conscious of their environmental footprint, looking to purchase and invest in our brand’s core values; helping us to build and shape the industry for the better. It is for someone who would like to purchase contemporary stylist pieces without the guilt of over consuming. Those who live a flexible lifestyle and are open to slow fashion and the benefits that ensue.

Corporate Social Responsibility

Here at SAM O’SULLIVAN® LTD, we are committed to sustainability and being as environmentally friendly as possible. We understand the importance of our role in the industry and that transparency is key to building trust with our customers. Our promise to you is to be as transparent as we possibly can. All aspects of our operations centre around the pivotal concept of sustainability, and the future of the world we live in. From the fabrics and packaging we use, to the partners we choose to work with and their approach to tackling the environmental crisis we are currently facing.

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Our Collections

SS21

Our SS21 collection continues the story of our alternate reality series originally depicted on our AW20 T-Shirts ; from a new perspective. We have chosen brighter, bolder colours that draw influence from the simulated 1970s Art Deco world in the Artwork.

We created a statement monogram print that features a more streamlined, simplistic yet futuristic design. This iconic pattern will become synonymous with our brand and be timeless as we continue to grow.

This collection is intended to act as a catalyst to conversations that expand the boundaries of thought beyond the ordinary where the theme delves into the idea of what the future beholds.

Take a look at our gallery here.

aw20

Our AW20 Collection has returned with a more diverse offering taking influence from pop culture sounds and imagery of the 1980s and early 1990s, whilst also incorporating some of our modern utilitarian features. The flamboyant colour scheme and nostalgic Miami-esque club scenes are juxtaposed against futuristic, vibrant virtual reality details. A feel good 80s inspired colour palette transports you back to a simpler time of gathering and celebration. Our distinct contrasting style continues to flow through this collection and pays homage to the 80s aprés-ski era; with our utilitarian influence boldly sitting as a unique oversized metal buckle on some of our products.

Take a look at our gallery here.

AW19

Our AW19 SOS RTW collection was inspired by work wear and influenced by lounge sportswear. The pieces in this collection boast minimalist sentiments, with discreet utilitarian features focusing on functionality and comfort. The parallel lines, contrast top stitching and distinct colour blocking create a unique look similar to its industrial influences. It is this meticulous combination that produces a hybrid tracksuit which works with your schedule and can be worn for both formal and informal occasions. Our collection is detail oriented, hardwearing but also stylish. A modern uniform for a modern man.

Take a look at our gallery here.

AW18

Our AW18 SOS Essentials collection took influence from the streets of East London, focusing on graphic prints, embroidery and colour pops of orange and blue. Specifically cutting our block patterns oversized allowed this menswear collection to be worn by all genders.

Take a look at our gallery here.